Ethan Beck Homes

We stepped away from tradition and invited our client’s audience to imagine the possibilities of their future homes through our “LIVE, LOVE, LAUGH… Build for it” campaign. We put food on tables, faces in homes, and highlighted trusted subcontractors who would be interacting heavily with the audience. We showed that buying a home extended far beyond four walls and a roof.



To build responsible homes that match the family’s lifestyle and values, by honing the options available.  To add to the beauty and character of a neighborhood for generations to come, while reducing their impact on the environment.


Lifestyle design, responsibly built under one roof.


Live. Love. Laugh…build for it.
Live. Love. Laugh…Build your dream gear closet.
…Build a kitchen for the chef in both of you.
…Build a porch for lazy Sunday.
…Build a cozy space for wine with friends.
…Build your man cave, craft heaven, or zen spa.
…Finally build enough space for your road bike, mountain bike, and commuter.
Live. Love. Laugh…Build for it.


Meet Sarah & Ryan: 38, and 35 with a polite but rambunctious 3 year old boy, they’ve already started working on #2, and he/she will be due in 4 months, and she’ll be delivering in a midwifery center nearby.  They need more space, which means better–not just bigger–design.   Together they make over $100,000/yr , and this will not be their first house purchased, but likely the first they’ve constructed.  They’ve moved up from the Bay Area, and quickly gathered a community in Portland, as mom does her morning yoga class, and dad enjoys his microbrew set-up in the basement with friends.  They have at least 3 bikes in the garage (road bike and 2 mountain bikes).  They have a bob stroller, iphones, and shop at New Seasons.




  • Brand Analysis
  • Identity (logo + styleguide + business cards)
  • Signage
  • Photography
  • Website

Time to completion

6 months


How did we do?

“I have nothing but great things to say about Holly and what she has done for my business.” – Ethan Beck, Owner, Ethan Beck Homes 



Identity (business cards)



Websites on Comps-GRM3Website (before)

Websites on Comps-GRM4Website (after)