Where your talents and the needs of the world meet, there lies your purpose.

- Aristotle

 

No Greenwashing!

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Green Rising Marketing: Our Passion, Our Pledge

 

The purpose of Green Rising Marketing is to promote the larger environmental movement by ensuring that all eco-minded companies have access to affordable, strategic marketing and superior green industry knowledge. We envision a world where responsible organizations lead the way due to a constant transparent exchange with consumers.

 

5 Reasons to Choose GRM:

1. We Share Your Values!

Utilizing other marketers that do NOT share your value system (a passion for the environment and the triple bottom line) hurts your marketing efforts due to a common conflict of interest. As an organization trying to promote a new, more sustainable way of life, hiring a marketing company to do so can be countered by their client roster which often advances opposite philosophies.

2. We Understand you Target Audience Better than Anyone

(Because we ARE your target audience!) Not only do WE personally buy eco-friendly products and engage in the simultaneous decision-making process, but we have extensively researched the market, statistics, studies, and buying behaviors of your target demographic. We know what they wear, what they read, where they shop, how much they'll spend, and more! You will not pay us to do this research because most of it has already been done by our quest for continued excellence in the field. Why hire someone who doesn't recycle, didn't know you could buy organic clothing, or build with non-toxic products? Other marketers charge you for the research time it takes to catch up.

3. Cross Industry Knowledge

The worst thing you can do is look like everyone else. We make sure this doesn't happen by threading together brilliant ideas from one industry to another. When you stand out, you get noticed. When you get noticed, you make a difference!

4. We Understand & Focus on the 'Triple Bottom Line'

People, Planet, and Profit all come together in a fabulously interconnected and seamless movement when you hire Green Rising Marketing. When attending to all three in unison (as the marketplace is increasingly demanding greater social responsibility), you can accomplish greater goals!

5. We Listen to What You Want & Create a Plan Oriented to Your Goals

Every client is unique, with a specialized offering. We respect what you have to teach us about your niche, we listen, and tailor fit a plan for your company with success that can be measured.

 

 

GRM in the News

KSL interviews GRM on Greenwashing

Founder Holly Caughron discusses topic of greenwashing with KSL representative.

KSL Aviary Coverage (mp3)

Green Rising Blog

Grow your Green Business: Tips, Trends, New Technology

70% say they don't have time to blog...and I used to agree.

Until now.  With the blink of an eye technology will pass you by, and kick a little dirt in your face as it goes (just to add umph).  There are still plenty of small businesses that ...

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Our Speaking Engagements

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Green Industry Statistics & News

Marketing Misconceptions to Avoid
If you think marketing is a luxury in a down economy, think again. In this article from Entrepreneur.com, you'll find the truth about some common marketing lies-and their consequences.
 
Greenwashing at its worst!
Here Multi-national companies are outed for their attempts at greenwashing.  Samples of print and TV ads are provided.
 
Over Half of Consumers Factor Green Record into Buying Decisions
The survey stated that over half (53%) of consumers factor a company’s social and environmental activities into their purchasing decisions.  To find out more survey details on consumer buying behavior and loyalty click here.

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