At the core of our process lies a 50-syllable purpose statement. Don’t be fooled by its size… this is meant to permeate every aspect of your organization. From the CEO to the janitor, everyone should embrace this mantra if you’re going to stay on cue. Because more important than WHAT you’re doing is WHY you’re doing it.

We recently made our own easily digestible purpose statement:

To make the green movement more successful, 
we start conversations that mean something.
We envision a healthier world where socially conscious becomes socially subconscious.  

To better understand the power of the purpose, make yourself a cup of tea and listen to this podcast. And when you’re ready for a refill, check out Simon Sinek’s TED Talk on how to inspire action.