Sawyer’s Row

Sawyer’s Row is a building that honors not one, but many, unsung heroes from a corner of the NW. In a neighborhood once known for its ubiquitous discarded “slabs” from nearby mills, Slabtown’s early immigrant families worked long hours for little reward. Paved over many times, the neighborhood lacks awareness of its own origins. Drawing from this history, we imbued the story and design for Sawyer’s Row with simple, industrial touches and an honest, no-frills approach.

Branding

Purpose

To shift the focus to accessible, by heralding human-scale delights, like an outdoor fireplace, sidewalk art, and your own bike garage. We envision a quiet everyday refuge.

Tag-Line

Start at home…

Start walking

Start dancing

Start creating

Start a career

Start something bigger

…just start off, and see where it takes you.

Demographic

Meet Jess: A 28-year-old marketing strategist at an up-and-coming agency, Jess enjoys her steady 9-5, but dreams of doing her own thing someday. Her husband is launching a new venture from their home office outside of his day job. Due to this instability, they prefer to rent for now. Jess wants kids, but says “in 5 years,” just about every 5 years. On weekends, she surfs at the coast and races her mountain bike. She’s itching to plan her next adventure… it’s been far too long since her last trip to Europe. She loves traditional places like St. Honore Boulangerie but is afraid of defining herself as too conventional, she likes quirk too. She cooks a great meal a few times a week but eats out a lot due to her full schedule. One of her favorite things to do is to enjoy a meal on a restaurant patio with her dog and her friends.

Services

Services

Naming & story finding
Identity (logo + styleguide + business cards + letterhead)
Community Outreach Strategy
Press Relations
Photography
Website
Events + Grand Opening
Interior Branding
Property Signage
Leasing Collateral
Welcome Gifts
Social Media – Facebook, Pinterest, Instagram
Marketing System Integration

Time to completion

In process…

Results

How did we do?

“I heard from several neighborhood folks how great our branding and approach in the neighborhood has been over the last few years, especially in comparison to the years prior. I think that is a testament to the work that GRM has done for the company brand, so, well done overall. We appreciate the good work you have done for us.” – Tom Dichiara, VP of Development, C.E. John Company

Identity (logo)