C.E. John’s properties fall within a 10-block radius at the north end of Northwest Portland. Attuned to the difference a few blocks’ walk can make, we set out to highlight the distinct, quiet, cozy vibe that contrasts its bustling counterpart to the south.
Our mission was to inspire a love for the neighborhood. Only after we touted the tree-lined streets, cafes, and walkability would we introduce the buildings and the company who developed them.
This type of subtle, long-term strategy is what C.E. John (and Green Rising) stands for.
2014 American Marketing Association MAX Award for “PR Operation Success!”
We created a unified NW PDX brand to support the marketing efforts for each individual building. Our community outreach strategy included the following:
1. Scout Books
This guide will lead you to the best bites, brews, shopping, and recreation. Whenever possible, we highlighted the location. location. location.
Photos of walkable, tree-lined streets, quaint cafes, and eclectic shops show off the vibrant lifestyle.
3. Leasing Package
A flexible, interchangeable leasing collateral system will serve C.E. John for years to come.
4. Perfect Day Contest
We held a contest, sprinkling posters, postcards, and scratch-offs in the area to get people thinking of what NW PDX has to offer.
- Brand Analysis
- Identity (graphics + business cards)
- Brand Architecture
- Community Outreach Strategy
- Press Relations
- Leasing Collateral
- Social Media – Facebook, Pinterest, Instagram
Time to completion
Still in progress.
How did we do?
Always the softy, the client expanded the winners of our “Perfect Day in the NW” contest to 3 lucky couples. Their perfect days included:
– Early morning pain au chocolate at St. Honore
– Driving the West Hills in a convertible
– Dinner at Andina