Green Rising Marketing brings experience and a commitment to the environment.
Holly Caughron, Director of Marketing & Strategies
Holly H. Caughron, has been intimately analyzing trends of the environmental industry and marketing trade for almost a decade, and recently founded GRM in 2007 to support her goals of providing quality, affordable, and environmentally aligned marketing to other green organizations.
GRM provides full-service marketing through an alliance of hand-picked industry professionals, providing the highest quality and service while respecting client budgets and goals.
Although GRM is a full-service marketing firm, our greatest strengths are in identifying company goals and managing overall strategy to achieve them, as well as excelling in the arenas of Branding & Identity, customer relations/service improvements, event planning and viral marketing.
Professional Experience:With a degree in Marketing & Communications from the University of Maryland, I've had the opportunity to glean insight from companies like the Ritz Carlton, Maho Bay Eco-Lodge, the United Way, Spectrum Science Medical Public Relations, and the Houston Museum of Natural Science.
This varied background allows me to inter-weave tactics between industries to present campaigns that hit their target audience with a quality branding experience. This unique mix makes our clients shimmer like a large green tree encircled by swooping birds in the midst of an asphalt parking lot (I was going to say ‘stand out in a crowd,’ but you get the point).
Personal Eco-Efforts:
- 95% of my family’s waste is either recycled, donated, or composted.
- Urban free-range chickens, some 20,000 + bees, a small herb & berry garden, and local farmer's markets supply most of our nutritional needs. We make a great effort to keep our dollars in the local economy.
- Installed energy efficient appliances such as an on-demand water heater and an EPA approved wood burning stove.
- Have always lived within Biking distance of work. In our new location, my husband has that luxury, and I take the train whenever possible to town.
- Wind energy, supplied by Portland General Electric, fulfils our home and office energy needs.
- A Push Mower is used in the Summer to decrease noise/air pollution and use of petroleum products.
- And of course we utilize the old favorites: power strips, CFL's, and programmable thermostats.
Troy Mumm & Jocelyn Kearl, Web Gurus
This duo spouts creativity at each turn, combining their eclectic talents with technical know-how, Troy and Jocelyn produce visitor-oriented, search-engine-friendly, and downright good-looking sites. It’s not every day you can say “My web-designer played in a rock band!” With a long history of working for the under-dogs of the non-profit and entrepreneurial realm, these two fully embody the principles that Green Rising promises to clients.
Personal Eco-Efforts:
- A Mini Cooper allows ultra efficient, gas-lean means to zip around town for client visits.
- We heavily support the local community and buy local products and produce whenever possible.
- We make a strong effort to coordinate and combine trips into the city, minimizing our commutes to only twice a week.
- Supporting local non-profits, including environmental charities, through fantastic web design is a major part of our philosophy to not only help the local community but to further their good work.
Linda Smith, Print Master
Linda excels in all things print! Her clever eye pulls together an organization‟s message, target audience, and goals in beautiful pieces that enunciate. Linda received her degree in Graphic and Fine Arts from the American Academy of Chicago. She has over 20 years of experience working with clients in Chicago, New York, Vancouver, and British Columbia that include: Cornell University, Little Caesars, Sears, and National Oats. Linda is a skilled professional with a consummate work ethic that results in prompt and polite communication.
Samples of her work can be viewed at www.lindarsmith.com.
Kelly Schaefer -Identity-Crisis Problem Solver
Answers the question "Who am I??" through brilliant Branding!
At the heart of any good brand is a memorable, recognizable, and distinct logo that captures the essence of the organization, drawing in the viewer.Kelly particularly excels at organizing information and increasing legibility and function, which ultimately elevates the user's experience.
His designs are succinct, captivating, and expressive!
Professional Experience: He has spent the past twenty-five years working with the arts, food, wine, music, environmental/social consciousness and film industry (including Sundance Film Festival, Sonoma County, Deer Valley Ski Resort, American Red Cross) to create unforgettable identities.
Jason Steed, Webmaster
With 15 years of marketing, design and corporate promotion experience, Jason has designed solutions for Logitech, Novell, Intel, 3Com, NextPage, Alianza, Utah Department of Health, Yale University, Allegiance, Lifetime Products, and others. Recognitions include the AIGA 100 Awards recognizing a Novell branding piece, and the Addy Awards recognizing inventive direct marketing campaigns. Jason began with a Degree in Graphic Design from BYU, and has since embraced the motto, "Learn it, do it, teach it," as an Online Marketing and E-commerce instructor at the University of Utah. He is actively involved in the community by serving on the boards of Leadership Utah, the Utah Advertising Federation, and the Davis Applied Technology College.
Brittany Hermanski, Brand Strategist
Brittany is a new MBA student, new resident to the Portland area and a self-proclaimed new-school hippie. She comes from a background in marketing, advertising, PR, event management, entrepreneurship and small business. Using her creativity to help others succeed, especially when it involves those who are making an effort to live sustainable lifestyles via conscious decisions, is something she is exceptionally passionate about.
Personal Eco-Efforts:
- I lived in a tent for 100+ days over the summer in Alaska with no electricity, where we composted all of our food and had a very fruitful garden
- I support local, independent, non-profit companies whenever I can and eat local and organically produced foods as often as humanly possible
- Of course, I recycle; who doesn't?
- I own a small eco-friendly clothing line that supports the growth of organic cotton and water based inks.
- We are a one-car family.
- I second-guess most of my daily decisions to make sure I'm doing it the conscious way.
Krista Houstoun, Wordsmith
With a B.S. in Applied Sociology at Northern Arizona University and a professional background in event management and communications, Krista has since become a successful freelance writer. She has contributed to Curve Magazine, Willamette Week andThe Lumberjack Newspaper, and is currently a columnist for Portland's very own Just Out Newsmagazine. Awards include Best Editorial Writer. Additionally, she volunteers her time at In Other Words Bookstore doing PR and composing bi-weekly book reviews. From press releases, blogs and newsletters, to web copy and feature articles, Krista is certain to give an irresistible, consistent voice to your message and brand.
Personal Eco-Efforts:
- I'm an avid pedestrian and/or bicycle commuter, and am looking to purchase an electric scooter in the near future for long commutes.
- I shop only local to support the local economy; no big-box chain stores for me!
- My family buys sustainably produced foods (whenever possible), participates in our local CSA, and has a novice garden that we frequently obsess over.
- I created a bumper sticker (printed eco-friendly, of course) that reads, "Saving the world turns me on." Need I say more?
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