4 Free Tips From Million-Dollar Super Bowl Ads
Even if you don’t plan on dropping $4 million for a 30-second spot in next year’s Super Bowl, it’s worth noting what makes for a successful ad. We broke down our favorites into tips that you can apply in your own marketing.
1. Get at the Why
Move over Apple, Microsoft just upped its game! As “why” evangelists, we loved that this ad answered questions: Why should we care about technology? What’s it doing besides turning us into robots? A lot actually, says Microsoft with a montage of moments that bring you to tears. It cures deaf ears, restores eyesight, and lets a military man witness the birth of his son. Well done.
2. Be Authentic
Coca-Cola: America is Beautiful
It’s what everyone is craving these days… an accurate depiction of real life. Not some over-curated, unrealistic, Photoshopped perfection. Real, gritty, may-cause-controversy authenticity. And props to Coca-cola for continuing to air the ad during the Olympics despite the backlash received after the Super Bowl.
3. Add Sass (and a dash of diversity)
Again, we’re loving the companies who stuck their necks out to portray diversity. Plus, this little girl’s got sass, and it produced one of those rare moments of true humor in a commercial.
4. Use the Power of the Pause
Though it aired in 2013, my all-time favorite deserves a revisit. Dodge reserved 2 whole minutes for a slideshow of still photographs set to the pre-recorded, 1978 audio of a Paul Harvey speech. Sandwiched between high-energy ads for soft drinks and snack foods, it caused rooms full of chattering people who were knee-deep in queso dip to go silent. Among the noise, this one could not be ignored.
Go forth, and infuse these million-dollar ideas into your own marketing. Who knows, maybe you’ll hit it big and actually score a spot during next year’s big game.